The goal of an incentive program is to motivate flooring sales reps to go above and beyond the status quo, so you have to offer them a reward that’s outside the norm.
December 19, 2017
After nearly three decades of publication, Wood Floor Business magazine is a trusted resource for those in the wood flooring industry. As part of their commitment to helping readers better their business, sales and marketing strategies, the magazine recently released insights from Incentive Solutions CEO and sales incentive expert Steve Damerow. In his article, “Five Tips for Employee Incentive Programs,“ Damerow shares sales incentive techniques that specifically apply to the wood flooring industry.
Damerow recommends five sales incentive strategies wood flooring professional can use to positively influence sales numbers, channel partner relationships and customer experience.
1. Use non-cash incentive rewards.
“The goal of an incentive program is to motivate flooring sales reps to go above and beyond the status quo, so you have to offer them a reward that’s outside the norm,” Damerow writes. “Points have a different psychological effect than salary, motivating contractors and salespeople to do things salary doesn’t.”
2. Use mobile-friendly incentive technology.
Mobile communication is the most convenient and popular medium to reach on-the-go sales reps through. Additionally, native smart phone features allow program participants to receive program and promotion alerts, or upload invoices and other claims documentation from anywhere, even out in the field.
3. Combine sales incentives with sales promotions.
Adding incentive rewards to sales promotions can increase the promotion’s effectiveness.
4. Offer sales rewards to employees for adding value to the average sale.
Rewarding salespeople or sales reps for upselling or selling supplemental products such as vents or cleaning supplies increases the value of the sale. Over time, rewarding for such efforts can make this a normal part of each sale and boost profit margin.
5. Offer training incentives.
The more sales leaders can do to encourage product knowledge, the more effective their sales teams will be. Offering incentive rewards for training encourages a more knowledgeable, competent sales culture.
Even with the demands today’s multi-tasking, on-the-go wood flooring salespeople face, they can still participate in a sales incentive program if the right strategies are applied. Using Damerow’s sales incentive techniques, wood flooring professionals can gain the competitive edge in their marketplace.
About Incentive Solutions
Incentive Solutions, Inc., founded in 1994 based in Atlanta, GA, offers online rewards, travel incentives and gift card rewards. Since its creation, Incentive Solutions has focused on delivering more than just rewards, innovating the incentive industry by utilizing emerging online technologies. Acting as valued partner and trusted advisor to clients, they help organizations increase sales, motivate employees, build customer loyalty, create positive work environments and improve channel sales relationships.
2299 Perimeter Park Drive, Suite 150
Atlanta GA 30341
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