WildTangent Selects Playwire Media to Exclusively Represent Pre-Game Video Ad Inventory Across Desktop Worldwide

The demographics that characterize today’s online gamer buck traditional stereotypes.

Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced a new partnership with WildTangent, a leading provider of online games, including more than 20 billion installed apps on Android and Windows devices. Playwire Media will exclusively represent WildTangent’s pre-game video advertising inventory worldwide across desktop. Following this partnership, Playwire Media represents 45 online game publishers, 75% of which leverage web app and/or mobile app advertising.

“The demographics that characterize today’s online gamer buck traditional stereotypes,” said Jayson Dubin, CEO, Playwire Media. “The average player is 35 years old, and women over 18 represent 31% of game-players in America alone. As non-traditional brands seek to reach this evolving audience, we have honed a multi-channel ad ecosystem built to deliver highly targeted audience segments, while maintaining an enjoyable, non-intrusive gaming experience for our publishing partners like WildTangent.”

WildTangent provides over 4,000 games available on PC, Android, iOS and Amazon, reaching more than 20 million monthly gamers in the US and EU.

“We’ve been searching for a great partner to represent our video inventory for several months. Our consumers demand a seamless, premium experience when they play our games, and we believe Playwire will do an excellent job,” said Sean Vanderdasson, Chief Revenue Officer, WildTangent.

For more information, please visit: http://www.playwiremedia.com.

About Playwire Media

Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *