Any business that has used white papers and e-books to market themselves to other businesses will answer yes. A recent study has revealed that 84% businesses find their buying decisions greatly influenced by white papers. E-books are admittedly excellent, flexible tools for businesses to communicate with others. Their reputation for success makes them – if not necessary – at least good options for businesses to adopt when they want to share information. This article takes a look at why they are so successful.
What is a white paper?
It is a technical and educational paper that contains factual information which you can use to make other businesses and individuals aware of your organization’s processes. It will tell them about the services that you offer, the way your work processes take place. This is what will get you clients. It will help them to make decisions to buy your products and services.
If the people reading your whitepaper come with a need to learn, and are interested by the content that you provide them with, then they are likely to buy. A quality document is not a propagandist essay with a marketing pitch. It needs to be helpful to the reader, or it won’t have any positive effect on your sales.
How can an e-book be useful for business?
Ebooks too are very convenient means of providing customers and business partners, clients and employees as well as customers, with information. It is a very flexible format. It doesn’t have to be device-specific. There are e-book readers available for almost all mobile devices available in the market.
This means that the information in an e-book can always be available across platforms irrespective of the geographic location of the reader. That has tremendous implications for the reach that these can have. They can be printed. They can be made available whenever needed, to the target audience required. The user can then access it from his Blackberry phone or Android tablet, his iPhone or…