Which Wich® Superior Sandwiches Launches 8th Annual Flag Your Bag Campaign to Support Active Military and Veterans

For Which Wich Superior Sandwiches, the award-winning fast casual sandwich concept, giving back to the communities it serves is a part of its DNA. From local charitable initiatives to system-wide programs designed to donate to a good cause, the brand goes above and beyond in its efforts to make the world a better place. And now, in continuation of those ongoing efforts, Which Wich is launching its 9th annual Flag Your Bag campaign. Between Monday, May 29 and July 4, 2017, the brand will be honoring both active and veteran U.S. servicemen and women with custom made care packages.

Throughout the duration of the campaign, Which Wich guests are encouraged to write their own heartfelt messages to members of the military on the brand’s signature brown bags, which are then filled with non-perishable donations and thank you notes provided by employees and volunteers. Following Independence Day, those care packages are then passed out to military bases and veteran support organizations in local Which Wich markets across the country. Individual Which Wich locations have contributed as many as 2,000 bags to local military bases.

Beyond the brand’s nationwide campaign, some Which Wich locations partner with larger organizations to ship donations collected overseas to active military members stationed in Iraq and Afghanistan. Those donations also include the brand’s iconic brown bags, which are used as a part of its creative ordering system where guests use red Sharpie markers to select their orders.

“The Flag Your Bag campaign represents who we are as a brand. At Which Wich, giving back to members of the communities that we call home—especially the men and women who put their lives on the line to serve our country—is a top priority,” said Jeff Sinelli, Which Wich’s founder, CEO and chief vibe officer. “Our…

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