TTPM Reveals Most Popular Toys and Seasonal Play Trends at Annual Press Event

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#TTPM Experts Reveal Most Wanted List of Hottest Summer Toys!

Exciting toys from an unprecedented number of hot summer movies, new introductions, and innovative outdoor toys topped TTPM’s highly anticipated Most Wanted list revealed today at the leading review site’s annual TTPM Spring Showcase. TTPM identified nearly 40 toys predicted to be in high demand from consumers throughout the season.

In addition, the event featured more than 40 children’s entertainment exhibitors who showcased their newest items for the season as members of the media, industry analysts—and their kids—received a hands-on experience with the toys. Attendees include more than 200 members of the press, bloggers, YouTube channels, and social influencers, many taking advantage of the Take Your Child to Work Day celebration to get a kid’s eye view of the hundreds of toys on display.

“We’re always asked to identify overarching industry trends,” said Chris Byrne, executive vice president and content director, TTPM, aka The Toy Guy®. “This season, it’s all about choosing the right toy for each unique child. In our review process, it become clear that manufacturers are embracing many diverse types of play and offering outstanding options for individual kids across a wide range of categories. More than ever, as we always say, what makes a hot toy depends on a child’s tastes, interests, and play style.”

“This summer is particularly strong for movie properties in the toy aisle. There are eight movies with comprehensive toy programs we’re predicting will be hot this summer, each speaking to a specific target audience,” said Jim Silver, CEO and editor-in-chief for TTPM, and mentor on ABC’s The Toy Box. “At least two of these toy lines will…

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