TruBlue Total House Care Rolls Out New Franchise Website

Greg Platz

TruBlue Total House Care, the property maintenance franchise based in Cincinnati, has launched a new franchise website. Rather than being focused on getting prospective business owners to call for more information, this new website is aimed at helping potential franchisees learn all there is to know about the company up front.

“The new website is part of our long-term growth plans and we think people will appreciate how easy it is to research our company and all of the information we’ve provided – which includes everything from the breakdown of revenue streams to the cost of owning a franchise. We’re a unique opportunity and we wanted to make sure we were engaging people in a way that suits today’s franchise buyers,” TruBlue President Greg Platz said.

TruBlue offers handyman services, maid and cleaning services, lawn care, emergency repairs, seasonal projects, a home watch program, a senior accessibility program and more. TruBlue is a great option for seniors who want to live in the comfort of home, but may need home modifications or updates as well as someone to handle ongoing property maintenance. In addition to working with homeowners, TruBlue has a Commercial Services program for business clients and franchisees also work directly with real estate agents to help prepare homes for market, keep them beautiful and take care of home inspection punch-lists.

“The franchise business is evolving – it used to be that you’d use the website to give people a taste of what you do, hope they call you and then send them a packet of information. We’re not interested in what we used to call lead generation. At TruBlue, we want to make sure people who are thinking about opening a franchise have all of the information they need up…

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