The Mine Launches a Fresh Take on 52 Weeks of Design – The Whole House

The Whole House campaign will feature a room designed by a renowned interior designer or influencer.

From lighting to soft goods, furniture and accessories, The Whole House will feature a range of product pieces, from the most opulent to traditional designs.

The Mine’s popular 52 Weeks of Design gets a dramatic update, with their newly unveiled campaign, The Whole House. Each week, the luxury online home furnishings retailer will feature a room designed by a renowned interior designer or influencer, showcasing a vast array of homes to inspire their customers. The campaign will feature images of the rooms and a personal interview of the designer describing their inspiration, passion and vision for the project.

The Whole House was inspired by the success of 52 Weeks of Design, launched in 2017, and will make this year even more exciting to follow, as the campaign virtually moves throughout the hallways and rooms of a luxury home. The Mine President, Michelle Newbery and Creative Director, Alexa Hampton, were the leadership force behind the facelift of The Mine’s 52 Weeks of Design program. “The Whole House will showcase so many incredibly talented designers who are valued partners with The Mine,” Newbery shared.

Many of the various design elements in The Whole House will be available exclusively at The Mine. Newbery continued, “From lighting to soft goods, furniture and accessories, The Whole House will feature a range of product pieces, from the most opulent to traditional designs.”

With celebrated designers like Jonathan Adler, Mary McDonald and Bunny Williams, The Whole House is anticipated with excitement by consumers and trade professionals alike. Submitting their personal favorite projects, The Whole House will provide access into richly-detailed curation of the most impressive inspiration and coveted styles from talented designers and top-tier influencers.

About The Mine: The Mine is a premier online design destination that makes it easy to get the home you crave by offering every customer exceptional customer care, a unique selection of high-quality home furnishings, and fresh inspiration from leading designers around the country. We combine an unparalleled selection in lighting, furniture, decor and more, with one-on-one Personal Concierge service to take your design dream from concept to completion. The Mine is operated by Allied Trade Group, LLC, a subsidiary of Lowe’s Companies, Inc. All references to the “company” are references to Allied Trade Group, LLC.

Visit The Mine or email questions to press(at)themine.com.

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