Swipe to Engage ads from AdSpruce add all-new level of engagement to mobile web adverts.

AdSpruce, industry leaders in creative and dynamic mobile web ads have launched a mobile ad type that engages the user even more than before. Swipe to Engage allows advertisers to connect with users by allowing the user to physically interact with the brand. By adding Swipe to Engage a user is given an incentive to swipe and see what content follows the action.

Swipe to Engage offers brands a solution to get users to physically engage with the ad. The ad type was created with interactivity and creativity in mind. Swipe to Engage can be creatively implemented into mobile web ads in many ways, including allowing the user to Swipe to Engage in order to start a Vertical Video. Another implementation is Swipe to Engage to “unwrap” a product on screen, or to start a full Animated Takeover.

Several successful campaigns have already been completed with Swipe to Engage, in which the advertiser wanted to create a memorable ad experience by having the user interact with the brand within the ad spot.

“Engagement is king on the mobile web. Our Swipe to Engage ad type adds a brand new layer of engagement to mobile web ads, and combined with some of the best creatives on mobile and lightning fast ad servers, AdSpruce now offers one of the most engaging, best looking ads on the planet,” said AdSpruce CEO Ian Mullins.

Swipe to Engage is part of AdSpruce’s impressive HTML5 Ad Studio, with many other engaging and interactive ad types and features that brands can take advantage of. With HTML5 Ad Studio, AdSpruce offers advertisers dynamic, exciting ad solutions. With an award-winning creative team, HTML5 Ad Studio can deliver some of the best looking ad creatives on the mobile web.

AdSpruce delivers over 100 million video and rich-media ads every month in emerging markets using its proprietary video delivery infrastructure and has a rapidly growing network of premium video publishers across the world. AdSpruce has an impressive mobile video and rich-media programmatic platform and world-leading outstream, in-stream, interstitial and HTML5 ad units. To find out more about AdSpruce’s mobile video advertising capabilities, visit the website at http://www.adspruce.com.

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About AdSpruce

AdSpruce provides software and services for publishers to maximize the value of their mobile inventory by getting advertisers’ videos watched, tracked and programmatically executed. Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses its in-house-developed ad serving technology, audience data and user-friendly video formats to increase viewer ad engagement, brand performance and publisher revenues. The world’s leading brands already trust AdSpruce to target, track, measure and deliver performance at speed and scale across the mobile web.

Differentiated by direct agency partnerships and proprietary rich-media programmatic technology and an ad serving platform that can deliver interactive video ads to more than twice as many mobile devices as its nearest competitor AdSpruce is able to connect with audiences that no other ad tech company can reach. From low-bandwidth feature phones in emerging markets such as Vietnam, Indonesia, India and Brazil to 4G smartphones in New York, London and Singapore, AdSpruce delivers the highest possible video quality and beautiful rich-media advertising experiences.

AdSpruce delivers the best-quality user experience on any device, anywhere.

With mobile web audiences more than twice as large as in-app audiences and growing faster (Morgan Stanley https://goo.gl/vv1e39) AdSpruce focuses on delivering the best possible ad experience across all mobile browsers, operating systems, screens and bandwidths. The technical challenges are significantly more complex than apps but AdSpruce pivoted out of Yamgo TV, a pioneer in streaming ad-funded content to feature phones in Asia. This 10-year track record in delivering video to phones places the company in a strong position to continue delivering value to advertisers, publishers and, most importantly, users.

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