Creating a brand and an image are, perhaps more so today than ever before, critical to commercial success in the business world . However, it is more important to create an image that is instantly recognizable and memorable, and maintain this through advertising and stationery printing.
Such is the importance of branding, it is therefore little wonder that significant investment is spent on honing the company image. An essential factor in this regard is consistently delivering a coherent message across all platforms. Nowhere is this more important than in stationery printing.
The way a company communicates with its client base and suppliers is key to business performance and growth. Being able to present this communication on clean and clear corporate stationery makes a difference. When printing stationery, such as letterheads and compliment slips, it is important to present a professional appearance.
This all starts with ensuring the layout and design of a company’s stationery is correct. From starting out with a company logo and colors, to providing contact details, it is important that there be clarity across the board. After that, the actual stationery printing needs to be perfect.
For many, this may seem to be something that only large companies would concentrate on. However, small and medium enterprises are increasingly seeing the importance of taking this approach. Indeed, across all types of business and all sizes, taking a professional approach to the design, imaging, and final delivery of commercial stationery is seen as key.
Similar in their design to the letterheaded paper and compliment slips, branded post-it notes are very effective. When used internally, they help present a slick feel to the working environment. Further than this, they can also be attached to external mailings for direction to the client, and to give instructions to the supplier.
As much as it is important to present a professional and coherent image outwardly, so too is it important…