Purple Go Inc. Releases Purple Go for Optical Retailers, an Integrated Sales, Marketing, and CRM Platform for Eyewear

Purple Go Automated Marketing

Purple Go for Optical Retailers is the first time this modern retail technology has been made so easy to use that businesses from a single store to a network of thousands can become omnichannel powerhouses overnight.

Purple Go Inc., a San Francisco startup company focused on sales and marketing software for retail, today announced the release of its flagship product, Purple Go for Optical Retailers. The platform is an integrated cloud-based system that connects online technology and in-store mobile tablets to manage appointments, inventory, lens and insurance pricing, automated email communication, and sales tracking. Optometrists, opticians, and optical retail chains will now be able to use effective advanced omnichannel sales techniques without the need for costly custom software development.

“Retailers everywhere struggle to sell to today’s customers that have grown to expect fast and easy shopping. Purple Go for Optical Retailers is the first time this modern retail technology has been made so easy to use that businesses from a single store to a network of thousands can become omnichannel powerhouses overnight,” said Purple Go CEO, Jeremy Huff.

While the benefits of well-executed omnichannel retail have been touted by the industry for years, Purple Go for Optical Retailers is the first turnkey solution available for the $36 billion vision care industry. It is tasked with streamlining the customer journey in one of the most complex retail verticals, which relies heavily on complex insurance plans, myriad lens treatments and configurations, and multiple customer touchpoints for a single purchase. Customers also stand to benefit from stronger personalization through the buying process of one of the most individualized fashion items money can buy.

“We have so many tasks we have to do throughout the day to be able to sell eyewear, and great staff are always hard to come by,” said one early Purple Go customer. “Purple Go removes many different obstacles for us and allows us to focus on making more sales through better service. Customers immediately noticed the difference.”

Purple Go for Optical Retailers is now available with a free two-month trial period and no setup fees. Demos can be scheduled on their website at http://www.purplego.co/signup.

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