PCG Companies Announces 2018 Automotive Engagement Conference Tour

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“We are thrilled to be back with fresh content and insights, as well as our lineup of speakers and sponsors from some of the most respected companies in the automotive industry, and we look forward to educating dealers in two new cities.

PCG Companies, an industry leader in automotive marketing strategies, online education, and data reporting tools, is pleased to announce two new dates for the Automotive Engagement Conference (AEC) Tour in 2018.

The AEC, aimed at teaching automotive dealers how to leverage Google Analytics to capture all online conversions, measure online consumer engagement, and upgrade sales processes and attribution models to sell more cars in a digital age, will make two stops in 2018; Ft. Lauderdale, FL on January 24th and Scottsdale, AZ on February 20th.

PCG has hand-selected sponsors from award-winning automotive MarTech companies to headline to the tour alongside them, including: SOCIALDEALER, CarNow, Comcast Spotlight, Conversica, fusionZONE Automotive, VistaDash, CarGurus, Outsell, and LotLinx. Each sponsor will have a representative present to educate attendees on how to improve their online communication strategies to increase conversions and improve improve their online communications strategies to increase conversions and leads through calls, chats, and text messages.

“With all the positive feedback from our first nine events, we couldn’t be more excited to announce a second run of the AEC Tour,” said Brian Pasch, Founder of PCG Companies. “We are thrilled to be back with fresh content and insights, as well as our lineup of speakers and sponsors from some of the most respected companies in the automotive industry, and we look forward to educating dealers in two new cities.

The AEC Tour was created based on results from the PCG Engagement Project, a nationwide movement to empower dealers to hold all marketing agencies, website providers, third-party website tools, and OEM approved vendors to a single set of metrics that are easily inspected and actionable. In 2017 the AEC Tour visited nine cities across the United States.

Attendees of the 2018 AEC Tour will receive over $300 in educational materials, including the 2018 Digital Marketing Playbook. This exclusive playbook will feature 100 specific “plays” dealers need to win online.

For more information or to register, please visit http://www.pcgcompanies.com/aec

About PCG Companies

PCG Companies is composed of an award-winning digital marketing agency, consulting firm, and online training platform located in Monmouth County, NJ. PCG’s roots are in digital marketing for the automotive industry and their mission, Advocate-Educate-Elevate, embodies their core ideals: To advocate for transparency, educate the public on the ever-changing digital landscape, and elevate their clients to success. PCG has also expanded to automotive product research, as well as data reporting for automotive dealers with their tool, VistaDash. For more information, please visit http://www.pcgcompanies.com.

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