With ORIS, we have significantly reduced violations – and have restored faith in our brand value.
Columbus, OH (PRWEB)
June 29, 2017
With Amazon Prime Day looming, the daylong sales event with discounts for Prime users, it is critical that brands ensure their seller relationships are in tact and pricing is consistent across channels. Last year’s Prime Day was Amazon’s largest sales day ever, surpassing Black Friday and Cyber Monday. According to a new report released today from ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers, third-party sellers on Amazon.com are undercutting Minimum Advertised Price (MAP) by 13 percent – while eBay sees about a 20 percent differential and direct-to-consumer sites undercut pricing by an average of 14.7 percent.
The new data is part of The ORIS Intelligence Report, which examines quarterly trends in pricing inconsistencies and violations in MAP policies. The report shows that, on average, top U.S. brands are experiencing a 27.7 percent pricing violation, while U.S. manufacturers that are engaged with ORIS and are committed to enforcing MAP, saw their percentage of MAP violations drop significantly, with many dropping below five percent.
“Pricing inconsistencies can kill a brand and topple seller relationships for manufacturers, so we are committed to helping them navigate the complexities of the evolving world of online selling,” said Pamela Springer, CEO of ORIS Intelligence. “We start by making data integrity our number one priority, because without that, it’s impossible to protect brand integrity.”
While the last report found that pricing violations were more likely to occur after 5pm and on the weekends, the new ORIS Intelligence Report shows that pricing violations…