Washington, DC is the “power town” for obvious reasons… Detroit is “Motor City,” while Nashville lays claim to being “Music City.” In addition to being a major money center, New York is a major media capital and, as such, it is little wonder that New York City public relations firms number among the world’s most influential.
Why? New York City public relations firms are leading the way in the ever-changing PR landscape. The New York City public relations environment is often the epicenter of change, fertile ground for the development and implementation of new strategies, techniques and technologies…
One major change is that New York City public relations professionals are no longer simply content-pushers; they are now content-generators. Instead of depending on reporters to write stories about their clients, New York City public relations professionals are putting their own pens to paper or fingers to keyboard, so to speak. New York City public relations firms generate newsletters, white papers, case studies, research, as well as journalistic articles. They tweet, blog, and post to Facebook and LinkedIn on a fairly regular basis. New York City public relations firms are finding that they absolutely must reach out to audiences through a variety of avenues and they must always generate content that is interesting, well-written, and tailored to the medium. New York public relations firms are now assuming responsibilities that were once the province of marketing and advertising agencies. They are also serving clients in ways that extend beyond traditional media campaigns, such as helping them improve their internal communications.
Those working in the New York City public relations community understand that it is harder than ever to manage a client’s reputation. The explosion of social media channels has made it much easier for audiences to talk back and influence one another’s opinions by circulating information- both good and bad….