National Sports Forum 2018 SAMMY Award

The National Sports Forum (NSF) is proud to announce the six finalists for the 2018 SAMMY Award. The National Sports Forum is the largest annual cross-gathering of sports sales, sponsorship, business development and marketing executives in North America. Every year, the NSF presents the prestigious SAMMY (Sales Advertising Marketing Management Idea of the Year) Award, which recognizes organizations who came up with an outstanding idea and followed through receiving big results: generating higher ticket sales, activating more sponsorships, inking more deals, etc.

“The 2018 SAMMY Award submissions are confirmation of the sports industry’s constant effort to devise new, innovative ideas year after year,” said Ron Seaver, President of the National Sports Forum. “This year we were absolutely blown away by the level of creativity and success we saw in the submissions we received, and we are absolutely thrilled to have our finalists share their fantastic programs with our audience.”

A superior judging panel, consisting of sports industry professionals in San Diego, CA reviewed all of the SAMMY submissions and narrowed them down to the six best ideas of the year. Finalists were chosen based on how well they executed their idea to receive impressive results.

2018 SAMMY Award Finalists:

Chip Ganassi Racing – Gears of Ganassi: The Stories of the Humans Behind the Wrenches

Kansas City Chiefs – Bud Light Game Day Pass

The Kentucky Derby – Extending the Kentucky Derby into a Multi-Day Event

Ohio University – Southern Ohio Copperheads Preseason Grand Slam

Seating Solutions – Nations’ First VIP Field Level Cabanas

Toronto Raptors – IttyBittyBallers

Each of the six finalists will have the opportunity to give an eight-minute presentation for a special SAMMY Award finalists session at the 2018 National Sports Forum in Frisco, TX (February 11-13, 2018) where NSF Attendees will determine the winner.


The National Sports Forum is the largest annual cross gathering of the top team sports marketing, sales, promotions and event entertainment executives – from throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Minor Leagues, Racing, Colleges, etc.), in North America. The Forum meets each year for three-days of networking, idea sharing and listening to the industry’s top spokespeople, through numerous breakout sessions, panel discussions, networking events and keynote speeches. The National Sports Forum is overseen by a diverse Steering Committee of team, league, and industry leaders – peers that share a universal interest in meeting and learning from one another. The 23rd Annual National Sports Forum conference will be held February 11-13, 2018 in Frisco, TX.

The National Sports Forum’s official sponsors include Budweiser, Daktronics, Ticket Galaxy, BRC Imagination Arts, and PSAV. More information about sponsorships can be found on our website at

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