NASCAR’s first family sets pace for philanthropy efforts

NASCAR’s first family has shifted the sport’s philanthropy arm into high gear through its million-dollar partnership with the Hassenfeld Children’s Hospital of New York at NYU Langone.

NASCAR CEO Brian France and his wife, Amy, spent Wednesday meeting and spending time with young patients at the hospital as part of the sport’s Speediatrics Children’s Fund. It’s an initiative of the NASCAR Foundation, which was founded by France’s mother, the late Betty Jane France, in 2006.

“She was the driving force behind (the foundation)… This visit at Langone would have been particularly good for her,” notes Brian France, adding, “Her great love was investing NASCAR’s time and efforts in the children’s area of a hospital and pediatrics in Florida and other places where they theme it around NASCAR, making hospitals cheery and fun.

The NASCAR Matriarch died last fall just before a gala in New York City that helped raise the $1 million donation to Hassenfeld. That event turned into a tribute to Betty Jane France.

Now her son and his wife are helping the NASCAR Foundation take the lead in helping children. The organization’s track record over its first decade: giving $30 million to help one million children in need. Brian France said the $1 million gift to the Hessenfeld/Langone Center is one of the biggest donations to date and it’s the first national expansion of the Speediatrics initiative.

The $1 million donation will help fund additional positions in the hospital’s child-life…

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