MOBE Adds Powerful Brands to 2018 MOBE Symposium

The 2018 Marketing Opportunities in Business and Entertainment (MOBE) Symposium added P&G as a sponsor and a powerful group of panelists for the conference, which will be held Friday, April 20, 2018, at the Kiyo Sakaguchi Hall in the Prudential Tower, Newark, New Jersey.

Added to the list of distinguished panelists and speakers are Cassandre Charles, Essence; Danielle James, Hello Beautiful; Reggie Ware, blackdoctor.org, Crystal King, American Heart Association and Jamar White, Buffalo Boss. Keynote speakers include Alfred Edmond Jr., SVP/Executive Editor, Black Enterprise, Leo Hindery, InterMedia Partners and Dr. DeForest Soaries, dfree Financial Freedom Movement. They join previously announced panelist Michele Thornton, BET Her; Stacey Tisdale, Mind Money Media; Louis Carr, VP, BET and Chrysa Chin, VP, NBA Players Association. A complete list of speakers is available on the website, mobesymposium.com.

MOBE (Pronounced “moe-bee”) delivers business building, education and mentoring resources to African-American marketing, technology, sports & entertainment professionals with growing businesses. The MOBE Symposium provides a place to initiate strategic alliances with larger corporations.

Sponsored by Prudential Financial, Inc., the one-day immersive symposium includes several panels focused on personal and financial empowerment, including The Power & Money Mindset of the Black Consumer; Black Women – Reclaiming Their Time; Women In Sports; Transforming Healthy Realities via Entertainment; Marketing to Faith-based Consumers; Film & TV Innovation, Distribution and Disruption; and Becoming the Brand: Entrepreneur Panel.

The conference will also recognize veterans of entertainment marketing including Clyde Allen, Allen & Partners; Carol H. Williams, Carol H. Williams Advertising; Chuck Morrison, former executive of UniWorld Group; Burrell Advertising and Coca-Cola USA, research communicator Ken Smikle, Target Market News; and Pepper Miller, author and researcher.

“We applaud MOBE’s efforts to provide a space for small business owners to network with large corporations and gain insider knowledge that benefits their growing businesses,” said Dorinda Walker, Vice President of Cultural Insights and Activation at Prudential, and executive host of the 2018 MOBE event. “The symposium is an important catalyst to help these entrepreneurs develop strategic alliances, and gain insider knowledge that helps them grow their businesses.”

MOBE Symposium Founder, Yvette Moyo agrees, “Prudential’s continued MOBE Symposium sponsorship accelerates our business-building efforts and was surely a factor in P&G coming on this year. These two Fortune 50 companies are helping to pave the way to opportunity, not only for Black-owned entertainment and marketing businesses, but for corporations that understand, appreciate and have the savvy to differentiate the Black consumer market. Today the MOBE Symposium is a social justice necessity. We are providing a place where the unknowns, as well as some of the most powerful Black-owned business brands and marketing powerhouses, can collaborate to grow and prosper.”

Interested professionals can enroll at http://www.mobesymposium.com for $125. Young Professionals – 34 and under – can enroll at a discounted rate of $69. Registration fee includes all panels and keynote addresses, opening reception, breakfast, lunch and post-networking reception.

About MOBE: MOBE is where Marketing, Technology, Sports & Entertainment professionals converge with early-stage/growing businesses, business professionals and corporations. Since 1992, the MOBE series has delivered business building, education and mentoring resources for African-American professionals; sports, entertainment and other entrepreneurs. The organization has facilitated deals between young companies and large corporations to grow their businesses. MOBE’s registrants have directly influenced the spending power and impacted a vastly larger urban consumer base. An estimated $200 million in business was generated to African-American companies as a direct result of associations conceived at MOBE symposiums.

About Prudential: Prudential Financial, Inc., a financial services leader with more than $1 trillion of assets under management as of December 31, 2017, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.news.prudential.com.

For more information, and to register, visit http://www.mobesymposium.com.

Media contact: Robin Beaman, 312-751-9689, rbeaman(at)beamaninc(dot)com

Symposium contact: Pat Shields, 310-568-9091, mobesymposium(at)gmail(dot)com

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