MetaX and ConsenSys Announce adToken (ADT) Sale June 26th

MetaX is a blockchain technology company driving development and adoption of open platforms for digital advertising. MetaX and ConsenSys have jointly created adChain, a blockchain-based open protocol that’s programmable to the needs of the digital advertising industry. MetaX plans to launch a token sale for this platform June 26th.

The utility tokens grant holders the right to participate in the adChain platform. The sale will fund further product development and innovation to help streamline the $175 billion digital advertising supply chain that’s riddled with fraud and transparency issues.

“It’s been nearly two years of ideating and developing adChain to serve as a foundation for MetaX, and other developers, to build out blockchain-aware solutions for the digital advertising industry. The June 26th sale is for adToken (ADT), a utility-based token used for participating in the adChain protocol,” said Ken Brook, co-founder and CEO of MetaX. “We will be applying the proceeds to the continued build-out of the adChain protocol and development of related decentralized applications – a core component of bringing this big vision to life.”

MetaX believes that to solve the digital advertising supply chain transparency issue it’s crucial to move away from dependencies on closed systems. The digital advertising ecosystem must instead embrace the development and adoption of a decentralized approach and truly open technology. Walled-gardens are largely to blame for the state of the industry and current initiatives are still wholly focused on creating more closed systems.

MetaX’s philosophy to build toward decentralization and develop on open platforms aligns squarely with the ethos behind blockchain, and especially Ethereum.

“adChain offers a potential solution to address many of the fundamental flaws in…

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