Mariana Safer of HEBS Digital to Be Honored at HSMAI’s 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality

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Hospitality Sales & Marketing Association International (HSMAI) has awarded Mariana Mechoso Safer, Senior Vice President of Client Success at HEBS Digital, a spot on the 2017 list of the “Top 25 Most Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.” This is the third such honor to be given to a HEBS Digital team member, following the selection of Jason Price, Executive Vice President, in 2011, and Max Starkov, President & CEO, in 2008.

Published each year, the ‘Top 25’ list recognizes outstanding thought leaders in the hospitality, travel, and tourism industries. Recipients will be honored during a private ceremony preceding the Adrian Awards Gala on February 20, 2018, at the New York Marriott Marquis and will be recognized at the Adrian Awards dinner reception and gala.

“It is gratifying to see Mariana recognized as a ‘Top 25’,” said Juli Jones, Vice President of HSMAI. “HSMAI and the industry both benefit from what she brings to the table as a member of HSMAI’s Digital Marketing Council. She stands out for her deep knowledge of the hotel industry and digital marketing within it, and for her ability to draw from developments in other industries to better ours. Mariana is a thought-leader who generously and enthusiastically contributes her expertise to HSMAI for the good of the whole.”

As head of all HEBS Digital’s Client Success teams, and with past roles leading all B2B marketing efforts as well as managing the digital technology and marketing strategies of her own portfolio of clients, Mariana leverages an extraordinary understanding of hoteliers’ business needs. In addition to her role in HEBS Digital’s New York City office, she opened the company’s Las Vegas office and led the development and execution of marketing strategies for HEBS Digital’s West Coast client roster. Mariana holds an M.S. degree in Travel and Tourism Management from New York University’s Tisch Center for Hospitality, Tourism, and Sports Management, and graduated with a B.A. in Anthropology from UCLA.

“I am extremely proud of Mariana for being a recipient of this award, and all that she has accomplished for HEBS Digital and the industry over the years. She is one of the most integral parts of HEBS Digital’s culture, foundation and character,” said Max Starkov. “Mariana is a thought leader in our industry, a published author on groundbreaking articles and white papers, and a sought-after event speaker in the hospitality industry.”

The 2017 “Top 25” recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.

About HEBS Digital:

Founded in 2001, HEBS Digital is headquartered in New York City and has global offices in Las Vegas, Europe, and Asia Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 500 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or success(at)hebsdigital(dot)com.




About HSMAI:

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,,, and

Editorial Contact:

Garrick Lee

Marketing Manager, HEBS Digital

Phone: (212) 752-9425

Email: garrick(at)hebsdigital(dot)com

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