LRW Appoints Joseph Prindle CTO; Prindle to Play Key Role in Implementing Innovation Strategy and Vision

Jp Prindle

We’re in the process of applying artificial intelligence – deep learning, neural networks and machine learning – to our business. We’re not just automating systems and tasks, we’re talking about applying AI to the true intellectual processes of market research consulting.

Los Angeles – LRW (Lieberman Research Worldwide), a leading market research and global analytics consultancy, announced today that Joseph (Jp) Prindle has been named CTO. Prindle will play a key role in LRW’s innovation strategy and vision to be the premier integrated data analytics research and marketing strategy consulting firm.

Dave Sackman, Chairman and CEO of LRW, said, “We’re in the process of applying artificial intelligence – deep learning, neural networks and machine learning – to our business. We’re not just automating systems and tasks, we’re talking about applying AI to the true intellectual processes of market research consulting. Jp was hired to bring this vision to fruition. He has the experience as well as the business acumen to succeed.”

Prindle was previously the Chief Engineering Officer at Praedicat Inc., where he built the cloud-based data analytics platform that drove that world’s first probabilistic model for predicting future liability catastrophes. In previous leadership roles, including those at Cooking.com and IBM, he acted as a change agent for continuous improvement, technical innovation, and new platform architectures.

Under Prindle’s leadership, LRW will enhance its ability to offer tech-enabled research and marketing solutions, combining sophisticated data analytics with neuroscience to provide rich insights to clients.

“I’m excited to join this immensely talented and growing team,” Prindle said. “LRW has a well-earned reputation as a world-class innovative research marketing and analytics organization. In addition to tackling some of the most compelling challenges in consumer insights, LRW is at the forefront of using sophisticated cloud-based data analytics to solve complex business problems for our clients.”

About LRW (Lieberman Research Worldwide):

LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest marketing research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW leverages its unique “so what?®” consulting model, sophisticated marketing and data science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact for its clients. LRW utilizes survey research and data from a wide variety of sources, such as social media data, customer data, and other forms of Big Data in their engagements. LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago, and Orange County.

For more information, contact Joan Cassidy at [email protected]

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