KickFire to Showcase Its Enhanced Integrations with Marketo® to Power B2B Marketing Automation with Account-Based Intelligence

The benefits that clients will experience from these seamless integrations are demonstrated in the ability for sales and marketers to automate marketing activities based on real-time account-based intelligence further down the sales funnel.

KickFire®, the leader in IP address intelligence and company identification technology, today unveiled a series of new and strengthened integrations with the leading engagement marketing software and solutions provider, Marketo®. These latest enhancements, featured during this live webinar, will enable mutual users to effortlessly sync KickFire’s company firmographic data throughout the Marketo environment to automatically trigger sales and marketing processes in real-time, accelerate pipeline, and drive revenue.

“How to Enhance Marketo with Account-Based Intelligence,” hosted by KickFire’s Lyliana Hernandez and Maggie Taylor Aherne, will show B2B marketers how to align KickFire’s company identification and B2B firmographic data with Marketo. This webinar will cover the new and enhanced KickFire to Marketo account-based intelligence integrations, including:


  • Account Insight — Identify anonymous accounts visiting your website from within KickFire LIVE Leads to pinpoint web visitors showing real-time buying intent. Utilizing this one-click solution, sales and marketing teams can send contact information of key decision-makers and fully-enriched account firmographic data directly into Marketo.
  • Account Engagement — Monitor target accounts activity within your web properties tracked by LIVE Leads and sync their web engagement directly to Marketo with unique and personal API connector. Optimize marketing campaigns by actively monitoring increases or decreases in account website activity and intent.
  • Account Enrichment — Marketing teams can improve data quality and data completeness by connecting Marketo webhooks to the KickFire API. These easy-to-implement data enrichment actions can immediately improve existing Marketo records and new database records. Accelerate sales activities and increase website conversions by shortening required form fields through dynamic enrichment with KickFire firmographic data.

Register for the live webinar on Wednesday, January 10, 2018 at 10:00am PST/1:00pm EST here: http://bit.ly/2BdVpS4

“The benefits that clients will experience from these seamless integrations are demonstrated in the ability for sales and marketers to automate marketing activities based on real-time account-based intelligence further down the sales funnel,” said KickFire CEO, Stephen Oachs. “Our latest LIVE Leads integration to Marketo is the only website visitor identification connector that empowers a team’s ability to easily pass and nurture engaged accounts from within their marketing automation platform.”

KickFire provides the highest quality business intelligence through its proprietary TWIN Caching® technology and firmographic data. B2B marketers can also utilize KickFire’s company firmographic data and IP address intelligence to power account-based marketing, content personalization, predictive, intent, B2B ad-targeting, and much more. Used in combination with KickFire API, B2B marketers can achieve a holistic view into the success of their account-based marketing programs.

To learn more about KickFire, visit kickfire.com, call 408-493-0456 or email sales(at)kickfire.com.

About KickFire

KickFire is the leader in cloud-based B2B sales automation and IP address intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes over four billion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.

Share article on social media or email:

Article Source

Leave a Reply

Your email address will not be published. Required fields are marked *