As soon as participants enroll, they get to play one of these games of chance to earn bonus online reward points. That lets them hit the ground running.
December 13, 2017
Atlanta-based incentive company Incentive Solutions recently revealed incentive gamification features now part of its online incentive platform. At their annual BthruB Leadership Summit this October, Incentive Solutions President Mark Herbert gave attendees a sneak peek at Spin to Win and Scratch Off, two interactive games part of the company’s incentive gamification advancements.
Incentive Solutions’ online incentive software is described as advanced and flexible. Its flexibility comes from the separation of its powerful capabilities into modules, each with its own specialized tools and features. This incentive technology design allows Incentive Solutions’ clients to forego or add modules as necessary, creating a unique assortment of features that fit their business’ specific needs. Their newest release, The Gamification Module, is designed to increase incentive program activity and engagement using a very simple appeal: fun.
“With The Gamification Module, our clients can offer their participants one of two games to play when they enroll—a virtual Spin to Win wheel or a Scratch Off card,” said Patrick O’Brien, manager of The Gamification Module project at Incentive Solutions. “As soon as participants enroll, they get to play one of these games of chance to earn bonus online reward points. That lets them hit the ground running. They already have reward points racked up in their account, so they’re more invested and have more reason to revisit the program.”
The theory that gamification can lead to greater interest and engagement in a reward program is backed up by science. In a study by marketing professors Joseph Nunes and Xavier Drèze, they discovered customers were more likely to use their “free car wash” punch-card rewards if the cards had ten spaces with two spaces punched, versus cards with only eight spaces but none punched.
The leaders and innovators at Incentive Solutions look forward to the positive impact gamification is expected to make on their clients’ incentive program ROI and business objectives.
About Incentive Solutions
Incentive Solutions, Inc. was founded in 1994 and is based in Atlanta, GA. Incentive Solutions offers online rewards, travel incentives and gift card rewards. Since its creation, Incentive Solutions has focused on delivering more than just rewards, innovating the incentive industry by utilizing emerging online technologies. Acting as valued partner and trusted advisor to clients, they help organizations increase sales, motivate employees, build customer loyalty, create positive work environments and improve channel sales relationships.
2299 Perimeter Park Drive, Suite 150
Atlanta GA 30341
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