GoNoodle Appoints Digital Media and Technology Veteran, KC Estenson as CEO

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KC Estenson

GoNoodle, the leading kids media and technology company that works with kids, teachers and parents to encourage movement and mindfulness, today named KC Estenson as its new CEO. Estenson will lead the company’s day-to-day operations and accelerate awareness within households worldwide as well as forge strategic partnerships for GoNoodle. Co-founder and former CEO, Scott McQuigg will join the company’s board of directors.

Estenson has a long track record of innovation and business success most recently as SVP and GM of CNN Digital during which usage of CNN’s Digital Products more than quadrupled and the profitability of the business more than doubled. Prior to CNN Digital, Estenson spent nearly a decade with Disney as part of the ABC Family where he was on the front lines of defining content and programming for the pre-teen and tween audiences.

“The board and I are delighted that KC will lead GoNoodle into its next stage of growth,” said Scott McQuigg, co-founder of GoNoodle. “KC’s extensive experience with two of the largest and most well-known media companies will be instrumental in the development and execution of making GoNoodle a household name.”

Estenson will focus on three priorities:

  • Broadening company awareness and bringing GoNoodle into more places kids are, to further grow the business and make parents active partners in how their children use technology.
  • Collaborating with like-minded partners, striking strategic partnerships with companies who believe in the GoNoodle mission and want to do good by our children and have a positive impact on society.
  • Recalibrating the relationship between children and technology, ensuring the company continues to create content children love and promotes positive use with technology to get at some of the endemic problems in today’s society.

“I’m truly excited to be joining a company that is helping shape our children’s future,” said KC Estenson, CEO of GoNoodle. “GoNoodle gets kids moving and promotes mindfulness – which is at the core of how we are changing the relationship our children have with technology for the better. By putting children first and creating engaging content that reap positive outcomes, parents don’t have to feel guilty about exposing their kids to technology.”

GoNoodle has been one of the biggest educational disruptors in recent years — truly changing the classroom. Available in over 185 countries, 14 Million kids use GoNoodle at school and at home each month. For context, four out of five elementary schools use GoNoodle to promote physical activity in the classroom which in turn fuels health and academic performance. Research conducted by the Center for Children’s Health led by Cook Children’s supports short bursts of movement throughout the school day improves overall student health and academic performance. Data from the 2016 study shows students who play GoNoodle perform better in reading comprehension and standardized math tests compared to students who did not play. Additionally, the Cook Children’s study showed an average 13 percent improvement in childhood normal weight (as measured by body mass index or BMI) during a three-year period for elementary-age students who attend schools at independent school districts using GoNoodle. Designed with a kids-first approach, GoNoodle content is developed with a cadre of academic and child development experts and comprised of 100s of movement videos and games for use throughout the day. GoNoodle is often used by teachers to introduce new curricular topics or to provide an active break where children can focus better and be more mindful. In the home, parents use GoNoodle to turn screen time into active time.

About GoNoodle, Inc.

GoNoodle gets kids moving to be their smartest, strongest, bravest, silliest, bestest selves. Short, interactive movement videos make it awesomely simple and fun to incorporate movement into every part of the day with dancing, stretching, running and even mindfulness activities. At school, teachers use GoNoodle to keep students energized, engaged, and active inside the classroom. At home, GoNoodle turns screen time into active time, so families can have fun and get moving together. GoNoodle launched in 2013 and currently has 14 million kids playing GoNoodle each month. Learn more at http://www.gonoodle.com or [email protected]

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