December 19, 2017
GoHealth, the leading health insurance technology and services platform, today announced that Mike Wallach has been named Chief Marketing Officer. Wallach will focus his initial efforts on building brand awareness and identifying new efficient growth drivers.
“Mike brings expertise on both lead generation and brand marketing to GoHealth,” said GoHealth President, Brandon Cruz. “We’re all excited to have someone with Mike’s impressive background and experiences leading the marketing team.”
Prior to joining GoHealth, Wallach was Head of Consumer Acquisition at DIRECTV in Los Angeles, where he set annual consumer subscription sales records. Wallach also worked as the Senior Vice President of Marketing and Director of CRM at SunTrust Banks, Inc in Atlanta, where he led the implementation of the company’s enterprise CRM.
Most recently, Wallach was the Chief Marketing Officer at Phoenix-based OfferPad, an online home-buying and selling platform. During his time at OfferPad, Wallach drove triple-digit increases in site traffic and sales.
“I’m really excited to join the GoHealth team,” said Wallach. “The health insurance industry is positioned for significant growth, and GoHealth is poised for tremendous success.”
Wallach graduated from the University of Illinois Urbana-Champaign with a degree in English literature, and he holds an MBA in finance and marketing from the Kellogg School of Management at Northwestern University.
GoHealth is a Chicago-based company that powers GoHealthInsurance.com, a private health insurance marketplace that has helped millions of consumers shop for coverage. With world-class technology and a team of licensed insurance agents, GoHealth helps individuals and families obtain the right health insurance coverage. Working with the nation’s top health insurance companies, GoHealth enables consumers to easily compare and shop for a variety of brand-name health plans. GoHealth provides plan recommendations and enrollment support by phone and online at no cost to consumers. In 2013, the GoHealth Marketplace became the first private exchange to enroll consumers in subsidized health insurance under the Affordable Care Act. In addition to powering a private marketplace, GoHealth licenses technology solutions and provides business process outsourcing services related to individual health insurance. GoHealth was named to the list of 2017 Best and Brightest Companies to Work For in the Nation. GoHealth was founded in 2001.
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