“This past year was one of the strongest years for membership growth and we were excited and honored to welcome so many new companies from across the OOH industry to the Geopath family.” – Larry Hennessy, Geopath EVP of Member Services
NEW YORK (PRWEB)
December 28, 2017
Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch of the Geopath Insights Suite, the company’s enhanced audience location measurement platform, in 2018.
“This past year was one of the strongest years for membership growth and we were excited and honored to welcome so many new companies from across the OOH industry to the Geopath family,” said Larry Hennessy, Geopath’s EVP of Member Services. “As we turn to 2018, anticipation is growing across the OOH industry for the Insights Suite, which will elevate OOH by providing unprecedented planning, tracking and measurement capabilities.”
Of the new members joining this past year, 33 are OOH media owners from across the country. Their respective inventories, which include iconic properties like One Times Square, site of the famous New Year’s Eve ball drop in New York City, will be audited and incorporated into the Geopath platform. Other new members include advertising agencies, all of which will now have access to Geopath’s ratings and insights tools that will enable them to plan the most effective OOH campaigns for their brand clients.
New Geopath members in 2017 include:
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States. For more information, please visit http://www.geopath.org.
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