GENERICS Customized Earphones Allow for Individually Tailored Buds on Any Ear Size or Shape

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GENERICS leverages the ubiquity of smartphones and an advanced technological platform to capture your external ears images and enable the creation of GENERICS ‘Earfits’. Premium, custom made, designed, in- ear silicones made for user ear’s every curve, shape and size.

GENERICS, the premium, custom made earphones which allow for the perfect on any ear fit, is live on global crowdfunding platform Kickstarter and a crowdfunding success story having already surpassed their raise goal.

It’s a frequent complaint with any earphone; one-size fits all designs that never fit just quite right. The revolutionary new GENERICS Earfits earphones break the mold with a custom-fit model that allows consumers to design and receive the perfect fit of earphones created just for them.

“Almost half the world’s earphone users struggle with uncomfortable, at times, even painful, poor fitting earphones. ‘My earphone keeps popping out’ and ‘my ear hurts 30mins after I use/ insert my earpieces’ are very common earphone user complaints,” says Managing Director Bassel Idriss. “Ears are like fingerprints, they are unique; one standard size doesn’t fit all. This is why ALL non custom earphone brands provide users with multiple ‘standard’ earphone tips to randomly try on and see what ‘fits’ best.”

GENERICS earphones are created using medical grade soft silicone, which have already been proven in the hearing industry, and repurposed with industry leading speakers to provide a feel and sound like no other on the market.

To achieve the perfect look and feel, users can access the GENERICS App, a powerful customization platform where users can create the perfect earbuds. The visual customization allows for six different aluminum and cable choices as well as six Earfits silicone colors. The app utilizes the smartphone’s camera to take a video of each ear at different angles which then allows the company’s visual processing algorithms and skilled artisans to measure the exact size and shape for production.

GENERICS sound engine is sourced from one of the world’s leading speaker makers- Denmark’s Sonion. GENERICS balanced armature drivers are known for their ‘quick response,’ giving them a more detail sound signature, compared to moving coils. GENERICS simple design coupled with Sonion’s premium speakers, deliver professional-like, high-quality sound in consumer grade earphones.

“Some consumers have given up on earphones and moved to headphones, others, accept the discomfort/ pain and ‘live’ with it since they have no better solution (don’t want to use bulky headphones, specially when commuting/ exercising), others, don’t know better, think this is the ‘standard’ comfort/ fit of earphones,” adds Idriss. “GENERICS leverages the ubiquity of smartphones and an advanced technological platform to capture your external ears images and enable the creation of GENERICS ‘Earfits’. Premium, custom made, designed, in- ear silicones made for user ear’s every curve, shape and size.”

GENERICS is currently live and available to support on Kickstarter: http://kck.st/2BGIl8K

About GENERICS

GENERICS are custom-made earphones developed to solve the problem of poor fitting, uncomfortable earphones faced by almost a billion consumers the world-over through design, smartphones, an App, photogrammetry, digital fabrication and superior craftsmanship.

For more information on GENERICS please visit https://www.thisisgenerics.com

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