Drexel Industries Announces Agreement to Acquire Affinity Electronics of Canada

“leveraging Drexel’s customer relationships, 3rd party logistics operations, connected infrastructure and service leadership, we look forward to growing our product offering to ensure consumers have access to all leading-edge consumer electronics.”

Drexel Industries today announced it will acquire Affinity Electronics of Canada, a Canadian leader in mobile phone accessories and consumer electronics devices.

The acquisition will combine Affinity’s assets and experience as an established mobile phone solutions company with Drexel’s strength in 3rd party logistics. Drexel’s retailer connected digital infrastructure is the catalyst for further growth and expansion into the mobility and connected home arena.

Affinity and Drexel distribute products through Canadian strategic partners, including: Amazon, Bell, Best Buy, Canadian Tire, Costco, Giant Tiger, Home Depot, Hudson Bay Company, Rogers, Shaw, Staples, Telus, The Shopping Channel, The Source, TJ Max, and Walmart. Drexel’s automated process offers all customers enhanced service and superior order fulfilment capabilities through same day shipping convenience.

“Drexel is excited to welcome the Affinity Electronics team as we pursue significant growth and innovation opportunities represented by mobility and the connected home. It’s a natural next step for Drexel as one of Canada’s most trusted wholesale distributors and 3rd party logistics service providers,” said Jason Salmon, President of Drexel Industries, “leveraging Drexel’s customer relationships, 3rd party logistics operations, connected infrastructure and service leadership, we look forward to growing our product offering to ensure consumers have access to all leading-edge consumer electronics.”

Affinity is a Canadian distribution, product sourcing and marketing company, specializing in globally branded and OEM mobile phone products for consumer electronics and mobile retailers. Established in 2005, Affinity has earned a reputation of supporting our customers with creative, innovative, profitable products and marketing programs that result in robust end-consumer sales.

“We are extremely proud of the Affinity business that my business partner Ralph Arends and the rest of the Affinity team have grown over the past thirteen year period”, said Fiona Jeffery, Co-Founder of Affinity Electronics, “the business fundamentals and organizational strength will provide a great basis for expansion into the unlocked hand set arena alongside new service opportunities and technology developments”, she continued, “it is a very exciting time for Internet of Things (IoT), unlocked handsets, the connected home and Affinity 2.0 will be at the forefront”.

About Affinity Electronics of Canada

Affinity Electronics of Canada Inc. was incorporated in 2005 and is a wholesale distributor specializing in consumer electronics devices for mobility devices. Representing quality and trusted brands, including: Affinity, Bragi, Case Mate, Core Micro, DigiPower, Energizer, Huawei, iBolt.co, Ideal of Sweden, Jabra, Kenu Airframe, Life Proof, Maxwest, OtterBox, Nite Ize, NuPower, Pelican, Samsung, Speck, and Vetta. For additional information about Affinity Electronics please visit http://www.affinitycanada.com

About Drexel Industries

Drexel Industries is a hybrid wholesale distribution and 3rd party logistics service provider focused on retail distribution and e-commerce order fulfilment. Through a strong core of strategic partners including Telecommunications providers, national retailer partners, and regional players Drexel connects homes to a myriad of products and services throughout Canada.    Additional information about Drexel Industries can be found at Drexel.ca

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