David Meer Joins The NPD Group as Senior Vice President, Analytic Solutions Research and Development

The NPD Group, a global provider of information and advisory services, today announced David Meer has joined the company’s Analytic Solutions group as SVP, Analytic Solutions Research and Development, effective immediately. He will report to Brian Smith, EVP, Analytic Solutions.

In this role, Meer will be responsible for enhancing and evolving the strategy and roadmap for NPD’s analytics capabilities, collaborating with clients and NPD teams to develop scalable, high-impact solutions.

Before joining NPD, Meer was a Partner and Practice Leader for the Strategic Customer Analytics division of PwC Strategy& (formerly Booz & Company). Prior to that, he was a Partner at strategy consulting firm Marakon Associates; Worldwide Chairman of MindShare’s Advanced Techniques Group, the global media agency’s marketing analytics division; and Senior Partner, Director of Branding Intelligence at J. Walter Thompson Worldwide. Earlier in his career, Meer worked at NPD, serving in several key roles, including President of the Telecommunications Group.

“David brings an exciting mix of analytic and strategic leadership skills, diverse experience in a range of industries, and strong expertise in our core analytics areas including segmentation, pricing strategy, marketing effectiveness, and new product innovation. We are delighted that he is returning to NPD to help us continue developing analytic solutions that drive impact for our clients,” said Smith.

“I am thrilled to be part of such an innovative organization with a strong reputation for its data assets, industry expertise, and role as a trusted adviser to many of the world’s leading companies. I look forward to working with this dedicated team to broaden and enhance our solutions portfolio, to best serve our clients’ business needs and expectations,” said Meer.


About The NPD Group, Inc.

NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup

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