Conference to Explore the Impact of Corporate Social Responsibility on Brand Value

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“Corporate Social Responsibility is a timely and relevant topic in today’s evolving marketplace, as consumers increasingly turn to brands not only for the delivery of products and services, but also in search of how these products and services contribute to social and environmental change.”

The International Trademark Association (INTA) will explore the impact of Corporate Social Responsibility (CSR), sustainability, and integrity on brands and business results across all industries at its first Brand Authenticity Conference in Berlin, Germany on November 30—December 1, 2017.

“Corporate Social Responsibility is a timely and relevant topic in today’s evolving marketplace, as consumers increasingly turn to brands not only for the delivery of products and services, but also in search of a promise of how these products and services can positively contribute to social and environmental change for communities at large,” said INTA CEO Etienne Sanz de Acedo. “INTA’s Brand Authenticity conference will highlight the evolution of consumer priorities and expectations, and how business, legal, and marketing stakeholders all play a role in delivering and protecting a brand’s value.”

Keynote speaker Aiko Bode, Group Chief Sustainability Officer for Fenix Outdoor International AG, Germany, will share how this renowned European apparel and equipment brand is winning by directly linking sustainability to growth. The speakers for this program include many well-known brands, including Toms Shoes, Inc., Anheuser-Busch InBev S.A., Lego System A/S, Abercrombie & Fitch Co., and V.F. Corporation.

Sessions include CSR and social media as the new storytelling tool for brands, diversity and inclusion for brands and brand professionals, the unexpected partnership between anticounterfeiting and CSR, and trademark protection guidelines for navigating the new “green” landscape.

The conference is designed for IP professionals, attorneys, brand owners, brand protection professionals, government relations professionals, and advertising and marketing specialists, and provides numerous opportunities for networking. It will be presented in English, and qualifies for Continuing Legal Education (CLE) credits and Continuing Professional Development (CPD) points.

For more information and to register for the Brand Authenticity conference, visit http://www.inta.org/2017Berlin.

About the International Trademark Association (INTA)

The International Trademark Association (INTA) is the global association of trademark owners and professionals dedicated to supporting trademarks and related IP in order to protect consumers and to promote fair and effective commerce. Members include more than 7,000 trademark owners, professionals, and academics from more than 190 countries who benefit from the Association’s global trademark resources, policy development, education, training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Brussels, Santiago, Shanghai, Singapore, and Washington, D.C., and representatives in Geneva and New Delhi. For more information, please visit http://www.inta.org.

For media inquiries, contact:

Sari Schwartz

Senior Strategist, Communications, INTA

+1-212-642-1774

sschwartz(at)inta.org

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