March 13, 2018
Concurra, the all-in-one website optimization and experimentation tool that originally launched in 2016, is set to extend its enterprise-grade platform, previously only available to digital marketing agencies, directly to businesses. The agency offering will rebrand as Concurra Enterprise and will continue to deliver the same high-level service and optimization to its agency customers.
Concurra was built from the ground up by SingleHop co-founder Dan Ushman, who began building the platform back in 2014. The vision was to make website optimization less of an art and more of a science. Designed specifically for modern websites, it is the first platform for the unified analysis of everything a website visitor does, from mouse movement and clicks, to highlighting text and pinch-zooming. The platform features tools to visualize the aggregate data and to record and replay individual user sessions, as well as a fully integrated A/B and multivariate testing engine, which can be used to quickly personalize, prototype or test changes on any page.
The original platform that was designed for providing high-level services and analytics for digital marketing agencies is rebranding as Concurra Enterprise. On the agency side of its business, Concurra works with 24 agencies, servicing over 650 websites and tracking over a million user sessions a month.
“The ability to visually show the impact of our UX strategy and design decisions to clients more effectively is one of the main reasons we decided to adopt Concurra Enterprise, rather than use the static Google Analytics metrics. We are able to provide clients with a visual showcase of every interaction happening on their site, along with capturing full site interaction sessions to demonstrate user flow,” said Allison Casey, Digital Marketing Director, WSOL, one of Concurra’s long-standing agency customers. “As an agency, we have clients that insist on making design changes based on what they feel their customers will respond to – a guesstimation of sorts. Being able to show them exactly what is happening on their site is incredibly helpful when pushing forward our UX strategy recommendations with clients.”
For a free 7-day trail of the Concurra all-in-one tool, and to see the different pricing models, click here.
Concurra LLC’s flagship platform is a purpose-built, all-in-one website optimization and experimentation tool designed to help digital marketers and small businesses manage and improve their websites from one, powerful interface. Using the same agency-grade tools as Concurra Enterprise, the platform provides a pro-level solution at a competitive price for businesses on any CMS and up-to-date browser.
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