Chocolate Partners with Sigmoid To Bring Real-Time Analytics To Advertisers, App Developers and Publishers

Sigmoid, a leader in real-time interactive solutions for advertising technology industry, today announced that Chocolate, a leading global mobile video advertising & app monetization platform, has partnered with Sigmoid to bring real-time analytics to their operations. This partnership will enable users of the Chocolate Platform to gain instant visibility into marketplace activities. Advertisers, App Developers, and Publishers would now be able to buy and sell more effectively and take quick meaningful decisions in real-time.

“We are proud to work with Chocolate in bringing real-time visibility and transparency into marketplace operations. The industry has long suffered from black boxes and we are doing our bit to promote radical transparency on programmatic data,” said Lokesh Anand, Co-Founder and CEO of Sigmoid. “As a leader in the mobile video ads – one of the fastest growing segments of advertising – it is no surprise that they are one of the front-runners in this change.”

“Our aim at Sigmoid, is to help users analyze large volumes of data in near real-time. Programmatic exchanges see over a hundred billion auctions per day,” said Mayur Rustagi, CTO at Sigmoid. “We wanted to create a real-time analytics platform, which could seamlessly scale to these volumes while enabling real-time querying on months or even years of historical data.”

The Chocolate Platform offers two core products, Chocolate Marketplace and Chocolate Mediation. Both these platforms are experiencing exponential growth and are seeing billions of auctions per day.

“With both our products witnessing strong demand, it made sense for us to invest in a robust analytics platform that provides global support that can manage these huge volumes of data in real-time,” said Saurabh Bhatia, Chocolate’s CEO. “Our goal is to move away from the black-box paradigm and give our clients and partners real-time visibility into the marketplace operations.”

About Sigmoid

Sigmoid provides real-time analytics solution for the digital advertising space, to enable partners to analyze programmatic data in real-time. Leading ad-tech companies work with Sigmoid to analyze billions of rows, filter through multiple dimensions, compare results across time periods and carry out root cause analysis in a matter of seconds. With offices in San Francisco and Bangalore, Sigmoid is backed by Sequoia Capital and Qualcomm Ventures.

About Chocolate

Chocolate is a global leader in mobile video advertising. Chocolate offers two core products, Chocolate Marketplace, a global programmatic buying and selling platform for mobile video advertising and Chocolate Mediation, an end-to-end monetization solution for app developers & publishers. Vdopia, Inc. DBA Chocolate is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA and India.

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