Buxton Partners with Maui Visitors and Convention Bureau to Identify Visitor Population

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“Buxton will help us further identify these visitors so we can make strategic investments in visitor services and marketing.”

Buxton, a Fort Worth-based analytics firm, has partnered with the Maui Visitors and Convention Bureau (MVCB) to identify Maui County’s visitor population with consumer analytics. With advanced data insights, MVCB will understand its key visitors, their impact on the local economy, and which markets are the most opportune investments for future tourism marketing campaigns.

“Maui County consistently offers outstanding services and experiences for our visitors,” said Sherry Duong, executive director of the Maui Visitors and Convention Bureau. “Buxton will help us further identify these visitors so we can make strategic investments in visitor services and marketing.”

“We’re thrilled to start our partnership with the Maui Visitors and Convention Bureau,” said Lisa McCay, senior vice president at Buxton. “Maui County is clearly a top tourist destination, so Buxton is excited to provide data-backed answers to strengthen future plans for tourism.”

Buxton has worked with more than 750 communities and tourism agencies across the country to improve economic development strategies. Other clients include the Asheville Convention & Visitors Bureau; Downtown Dallas, Inc.; Palm Coast, FL; and many others.

About Maui, Hawaii

The Maui Visitors and Convention Bureau (MVCB) is a subsidiary of Hawai‘i Tourism United States (HT-USA), managed by the Hawai‘i Visitors and Convention Bureau (HVCB). HVCB is contracted by the Hawai‘i Tourism Authority (HTA), the state of Hawai‘i’s tourism agency, for marketing management services in North America. The HTA was established in 1998 to ensure a successful…

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