Holidays are an especially vital time for marketplaces to evaluate their moderation strategies.
STOCKHOLM, Sweden (PRWEB)
December 07, 2017
Research shows that internet holiday scams are quickly taking the top spot out of the top five most common holiday scams. Moderation experts warn consumers and marketplace site owners to be even more cautious when evaluating desired product items to be considered a valid ad. Internet scammers commonly post ads on marketplace sites without holding possession of the real or “official” branded item on hand. Generally, these scammers ship a fake item or don’t send anything at all after transactions are finalized.
Besedo reviewed rejected content pieces to find globally trending fake products commonly sold by scammers. The top 3 items are:
Further reports pulled from Besedo’s expert moderation team combined expertise on past fraud holiday trends with announcements from large selling chains on expected best seller products during the 2017 holiday sales. This has resulted in a list of items to be extra vigilant in moderating this holiday season. Items include:
“Holidays are an especially vital time for marketplaces to evaluate their moderation strategies. If you’ve been looking for your chance to increase your user experience and user trust, this is it,” said Patrik Frisk, CEO of Besedo.
Identifiers to avoiding online holiday scams for consumers:
Best practices for marketplace owners to protect site visitors from holiday scams:
“Holidays are meant to be some of the happiest, most exciting times of the year. Unfortunately, scammers take advantage of quick-acting consumers to post fraudulent content. This is one of Besedo’s biggest motivators, so consumers can go to websites and get exactly what they need for loved ones instead of dealing with the hassle of fake ads and products,” Frisk said.
For more information on how to protect your users online during the holidays, contact the Besedo expert team for services and discounted moderation tools: [email protected]
Besedo empowers online marketplaces to grow with trust by enabling their users to engage fearlessly with one another. Since 2002, Besedo has partnered with online marketplaces of all sizes, across the globe to help them create user trust, better quality content and better user experience in the digital world. Besedo is based in Stockholm, Sweden, and also has offices in Colombia, Malaysia, Malta, Romania, and France. With over 500 employees of more than 20 different nationalities, Besedo is a truly global and multicultural company with real localization capabilities.
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