Alight Analytics Launches Marketing Analytics Academy

James Hart


Alight Analytics announces the public launch of Marketing Analytics Academy, its professional training program for data-driven marketers.

The registration window has just opened for the first season of Marketing Analytics Academy, which begins Aug. 1 with a curriculum based on Tableau, the leading software for visual analytics.

Marketers can get more information and sign up for Marketing Analytics Academy at

Over the course of 10 online sessions, Marketing Analytics Academy will teach marketing professionals how to report and analyze their campaigns’ performance — a responsibility that has assumed even greater importance in today’s digital-driven media environment.

Participants will learn to use industry-leading tools such as Google Analytics and Tableau, which can be used to create informative, visually striking dashboards and reports.

In fact, Alight is one of the only providers of Tableau training specifically for marketers.

“We’re addressing a huge demand in the marketplace,” said Matt Hertig, Alight’s CEO and co-founder. “Companies need marketers who ‘speak data’ fluently and who’ve mastered solutions like Tableau. And unfortunately, that skill set can be tough to find.”

Alight Analytics, now celebrating its 10th anniversary, helps advertising agencies and Fortune 500 brands manage and measure their marketing data, so they can tell which messages are really driving sales.

Alight Analytics already offers a version of Marketing Analytics Academy to its existing clients. But the new program is open to anyone, even if they aren’t currently an Alight client.

“Each session of Marketing Analytics Academy is going to be led by one of Alight’s experts,” said Michelle Jacobs, Alight’s…

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