A New Association has Launched with the Goal of Supporting Professional Women in the Fitness Industry

WIFA Founder Lindsey Rainwater, Fitness Industry Leader and Consultant

“The vision of The Women in Fitness Association is that every woman can find her place, make huge contributions, and rise to her fullest potential!” says Lindsey Rainwater.

The Women in Fitness Association (WIFA), founded by fitness industry leader and consultant Lindsey Rainwater, was created with the vision of establishing a platform to prepare and develop more women to be in leadership roles in the fitness industry by championing women to achieve their career aspirations, and share their success through collaboration.

“The role of women in the fitness industry is going to grow significantly in the coming years, as customers and business owners, additionally from the C-suite to the board room. As a professional in the industry and with relationships with many outstanding women who are serving and making a larger and positive impact, I realized the need to create a platform to discuss issues, initiatives, and what matters to women from our perspective. The vision of our association is that every woman can find her place, make huge contributions and rise to her fullest potential!” says Lindsey Rainwater.

The goal of WIFA is to create a culture where young women entering the industry can obtain mentorship and where seasoned veterans can positively impact their peers and encourage them to take on more senior leadership roles.

WIFA will offer quarterly virtual meetings, annual live events and “crowd source” topics so everyone involved will have the chance to contribute their voice. A few topics currently up for consideration include Women in Leadership, Dress and Unspoken Expectations, Group Fitness Pay, Roles Inside the Club, Mothers and…

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