Apart from helping protect a product and facilitate the use of it, an eye-catching packaging design is one of the most essential factors to sell products. Because most people often judge a product by its packaging, the packaging can cost even more than the product itself.
There are hundreds of notable examples of extraordinary package designs and here are 10 of our favourites that we want to show you.
1. Afro Man
Japan always has really clever marketing and this black melon bread is one typical example. This pastry, which is very popular in Taiwan, China and Latin America, parodies a black man’s afro on the package. It also has a very thin layer of cookie dough on top of it with an ooey, gooey custard-like center. However, while some people think this packaging design is just a fun koe, others think it is racist.
2. Fisherman rubber boots
The package itself is designed as a mini-stand and works as an eye catcher. This package design not only distinguishes the brand on the shelf among competitors in the specialized stores but also attracts the consumers’ attention.
This plastic glass is part of a Coca-Cola visual identity system. It was designed by London- and San Francisco-based packaging design firm Turner Duckworth for the Coca-Cola Summer 2009 campaign.
4. Anti-Theft Lunch Bags
Designers at “the.” create Anti-Theft Lunch Bags, which are zipper bags with green splotches printed on both sides. These sandwich bags make your freshly prepared lunch look more like a molded, inedible piece of food headed for the garbage bin.
Kleenex, the 86-year old brand whose brand name is synonymous with “tissues,” produces tissue boxes that look like fruit associated with summer. The innovative “A-frame” design creates what appears to be a wedge of fruits like watermelon, orange and lime. These packages are so different that they have already won a number of design awards, including the best in show award at an international package design…